July 31, 2003 | Category:

Link Text Gone Awry

Tim Bray: Someone I have great respect for. His work on XML and searching (the On Search series) is fantastic; the latter seriously influencing my own developing search tool for this site.

However, his link text is terrible. Look at this table of contents for OnSearch. Ouch. He uses the word “this” as the sole link text 3 times (for 3 different articles), the word “here”, and various other bits of link text that require context (“this chapter”, “herewith”).

His headers for each section are exactly what should be used as link text. They describe the article being linked to in a short phrase, without being repetitive. They’re far more accessible than the current links.